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540 Madison Avenue

Flagship Boutique NYC
Grand Seiko opens its largest global flagship boutique on New York’s Madison Avenue.
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Hi-Beat 36000
44GS in Ever-Brilliant Steel
A Grand Seiko Boutique Online Exclusive with a vibrant scarlet dial.
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Hi-Beat 36000
"Sakura Wakaba"
A smaller 62GS meets a radiant green dial.
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Spring Drive
Morning Glow of the Hotaka Peaks
A Limited Edition tribute to 20 years of 9R Spring Drive.
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Quartz
Windswept Snow
Experience the epitome of Japanese craftsmanship with the Grand Seiko SBGX355 “Snowflake.”
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Manual
Timeless Style
Classic hand-wound mechanical watch with three days of power reserve.
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Spring Drive
The Essence of "Jewel" Steel
US Exclusive evoking the carbon-rich beauty of "kawagane."
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Hi-Beat 36000 GMT
A Sea of Clouds at Daybreak
Caliber 9S 25th Anniversary Limited Edition.
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Manual
44GS
A smaller re-interpretations of the 44GS with a manually wound movement and radiating dial pattern.
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Hi-Beat 36000 Automatic Chronograph
Tentagraph
Introducing Grand Seiko's first-ever mechanical chronograph.
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Now Available
Grand Seiko Straps & Clasps
Grand Seiko Straps & Clasps
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Boutique Exclusives
Discover models exclusive to the Grand Seiko Boutique through the Boutique Online experience. Models from the Heritage to Masterpiece collections can only be found here.
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Masterpiece Collection
Explore the collection that is handcrafted and finished by the renowned Micro Artist Studio.
Explore the Collection
An Exclusive Club
If you have purchased a Grand Seiko from an authorized dealer in the USA, you could be eligible to become a member.
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We're Updating: Shipping Delays
While we’re updating our system, all orders placed between March 28 and April 5 will not ship until after April 5. Thank you for your patience and understanding.