We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
The SBGH353 honors Shūbun, the autumnal equinox in Japan’s ancient calendar, with a deep blue dial that reflects the serene beauty of clear night skies illuminated by the moon and stars. Gold accents add a luminous touch, evoking the season’s tranquil charm.
Inspired by the iconic 62GS from 1967, this modern reinterpretation retains its bezel-free design, Zaratsu-polished surfaces, and sharp edges, delivering a sleek and refined aesthetic. Crafted from Ever-Brilliant Steel, the case and bracelet offer exceptional durability and a radiant finish.
Powered by the Hi-Beat Caliber 9S85, this timepiece achieves remarkable precision with a frequency of 36,000 vibrations per hour and a 55-hour power reserve. A dual-curved sapphire crystal and exhibition case back complete the design, combining elegance with advanced craftsmanship.
The case design reflects Grand Seiko’s rich heritage, taking inspiration from the legendary 62GS—the brand’s first automatic watch, unveiled in 1967. Renowned for its bold mirrored surfaces, multi-faceted case, and innovative bezel-free construction that emphasizes the dial, this contemporary reinterpretation faithfully preserves the pioneering spirit of the original.
The deep blue dial evokes the tranquil beauty of clear autumn nights during Shūbun. Its rich color contrasts with the gold-toned Grand Seiko logo and seconds hand, mirroring the luminous glow of the moon and stars against the dark sky.
The case and bracelet are crafted from
Ever-Brilliant Steel, a highly corrosion-resistant alloy with a PREN value 1.7 times higher than most high-end watch steels.
A high-frequency mechanical movement hand-assembled by the artisans of the Grand Seiko Studio Shizukuishi. Engineered for precision, it achieves an impressive accuracy of +5 to -3 seconds per day (when static) and offers a power reserve of approximately 55 hours.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
