We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
As spring transitions into summer, nature comes alive with vibrant greens and flourishing landscapes. The SBGH351 captures the essence of this season with its dial, featuring a soft texture, understated hue, and captivating shimmer reminiscent of early summer’s serene beauty.
The case design pays homage to Grand Seiko’s legacy, drawing inspiration from the iconic 62GS—Grand Seiko’s first automatic watch introduced in 1967. Known for its striking mirrored, multi-sided case and bezel-free construction that allows for an expansive dial, this modern interpretation continues to honor the original’s groundbreaking design. Now, the case and bracelet have been upgraded to Ever-Brilliant Stainless Steel, a material celebrated for its exceptional corrosion resistance and radiant finish, ensuring enduring beauty and durability.
Inside, the SBGH351 is powered by the advanced Caliber 9S85 Hi-Beat movement, running at an impressive 36,000 vibrations per hour. With cutting-edge innovations in its mainspring, hairspring, and escapement, this movement delivers remarkable precision. Each timepiece is meticulously crafted at Studio Shizukuishi in Iwate Prefecture, ensuring the highest standard of quality and craftsmanship.
The case design reflects Grand Seiko’s rich heritage, taking inspiration from the legendary 62GS—the brand’s first automatic watch, unveiled in 1967. Renowned for its bold mirrored surfaces, multi-faceted case, and innovative bezel-free construction that emphasizes the dial, this contemporary reinterpretation faithfully preserves the pioneering spirit of the original.
The deep green dial captures the sights and sensations of Rikka, as nature transitions from spring to early summer. Its vibrant hue reflects the rich greenery of Japan’s landscapes, swaying gracefully in the wind that carries the warmth of the sun.
The case and bracelet are crafted from
Ever-Brilliant Steel, a highly corrosion-resistant alloy with a PREN value 1.7 times higher than most high-end watch steels.
A high-frequency mechanical movement hand-assembled by the artisans of the Grand Seiko Studio Shizukuishi. Engineered for precision, it achieves an impressive accuracy of +5 to -3 seconds per day (when static) and offers a power reserve of approximately 55 hours.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
