We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
Please note, orders placed after 2:00 PM ET on February 13 will be processed starting February 18 due to the holiday weekend.
Surrounding the new Grand Seiko Studio Shizukuishi in northern Japan are beautiful white birch tree forests. Noted for its distinct white coloration and texture, the bark of these trees inspires the latest in Grand Seiko's Evolution 9 Collection, SLGH005.
Evolution 9 is the name of Grand Seiko's new design language first introduced with reference SLGH002 in 2020. With its complex faceted case; large hands and prominent markers; Zaratsu-polished, distortion-free finish; and highly ergonomic proportions, Evolution 9 will be an important part of Grand Seiko's catalog for years to come.
Boasting a distinct vertical texture, the white dial captures the serene mood of the white birch tree forest. Contrasting against the dial texture are highly legible markers and hands, which include a striking heat-blued second hand.
First presented in 2020, caliber 9SA5 was developed from the ground up after 9 years of development, the endeavor led by movement designer Hisashi Fujieda. 9SA5 is a 10-beat movement boasting 80 hours of power reserve and a precision rate of +5 to -3 seconds a day. It incorporates three important developments: Grand Seiko's new Dual Impulse Escapement, free-spring balance, and horizontal gear train. Deploying all the skills and experience gained over the past six decades, Grand Seiko achieved in creating what is beyond a doubt the finest mechanical caliber in its repertoire.
Designed in the Evolution 9 Style, the SLGH027 refines Grand Seiko’s ideals of beauty, legibility, and comfort. Its case blends distortion-free Zaratsu polishing with delicate hairline finishes for a soft glow, while bold, grooved indexes and powerful hands enhance readability.
SLGH005 captures the dynamism of the white birch tree forests near the studio in Shizukuishi, where all Grand Seiko mechanical watches are crafted. To look closely at the dial is to experience the exact same feeling that the visitor to these forests receives and to be brought closer than ever to the true and eternal nature of time.
The case features delicate hairline-finished surfaces on the top and sides, seamlessly framing the mirror-finished areas. The bezel also blends both finishes. Zaratsu polishing ensures distortion-free surfaces, creating bold contrasts of deep shadows and sharp reflections.
The exceptional Caliber 9SA5 is a high-beat movement operating at 36,000 vibrations per hour with an impressive 80-hour power reserve. Its Dual Impulse Escapement and twin-barrel design enhance efficiency, while the finely finished surfaces echo the rippling waves of the Shizukuishi River, seamlessly blending technical mastery with artistic elegance.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
