We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
With its Zaratsu-polished case and bezel-free construction, the STGK031 offers the time-honored 62GS design in a 30mm size. Powered by Grand Seiko’s smallest automatic mechanical movement, Caliber 9S27, it is a perfect blend of craftsmanship, mid-century design, and Grand Seiko’s renowned dial-making expertise.
The patterned pink dial is inspired by sakura-kakushi, a phenomenon observed in northern Japan after the cherry blossoms flower but before the region’s cold weather fully gives way to the warmth of spring. On occasion, one can observe pale pink cherry blossoms concealed within a gentle layer of snow, beautifully expressing the fluidity of the seasons.
The case design reflects Grand Seiko’s rich heritage, taking inspiration from the legendary 62GS—the brand’s first automatic watch, unveiled in 1967. Renowned for its bold mirrored surfaces, multi-faceted case, and innovative bezel-free construction that emphasizes the dial, this contemporary reinterpretation faithfully preserves the pioneering spirit of the original.
The patterned pink dial is inspired by sakura-kakushi, a phenomenon observed in northern Japan after the cherry blossoms flower but before the region’s cold weather fully gives way to the warmth of spring. On occasion, one can observe pale pink cherry blossoms concealed within a gentle layer of snow, beautifully expressing the fluidity of the seasons.
The Grand Seiko Caliber 9S27 exemplifies the seamless fusion of performance and refined proportions, a testament to true in-house expertise. Despite its compact size, this automatic movement delivers exceptional precision, with an accuracy of +8 to -3 seconds per day and a 50-hour power reserve. Each caliber is meticulously crafted, assembled, and adjusted by hand at Grand Seiko Studio Shizukuishi in northern Japan, upholding the same exacting standards of craftsmanship that define every Grand Seiko mechanical timepiece.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
