Holiday Shipping Notice: Orders placed between now and December 25th will be processed and shipped on December 26th.
Please also note: The Grand Seiko Flagship Boutique New York at 540 Madison Avenue is temporarily closed due to water damage.
Please contact the store staff at 212-355-3718, our boutique online team at 888-300-8463, or inquire at boutique.newyork@grand-seiko.us.com for support.
In 2019, Grand Seiko announced a limited edition sports watch design inspired by the lion, the enduring emblem of Grand Seiko since its inception in 1960. The lion reflected the ambition of the Grand Seiko team to make a watch that was as precise, durable, and beautiful as could be; in other words, their goal was to make the “king of watches.” With SBGC253, Grand Seiko reintroduces the lion design in the Sport Collection, now with a new dial and as a regular production model in the Sport Collection.
The strong and angular case has a beautiful blend of Zaratsu polishing and hairline finishing. It is crafted from High-Intensity Titanium, which is approximately 30% lighter than stainless steel and brighter in color. Thanks to its curved lugs and low center of gravity, coupled with the reduced weight of titanium, the case ensures a comfortable fit on the wrist.
The dial features a “lion’s mane” pattern that captures the beauty and strength of the lion. With its ivory-white textured pattern, the dial has a warm feel and a powerful impact as it reflects light from every angle.
SBGC253 is powered by Caliber 9R86, a Spring Drive chronograph GMT that delivers an accuracy of ±15 seconds per month and measures elapsed time up to 12 hours. The power reserve is 72 hours when fully wound and is shown on the indicator next to the eight o’clock marker.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
