We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
We are pleased to announce that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue has reopened its doors with a dedicated pop-up space.
In the early morning, light breaks through the mists of Shinshu, where all Spring Drive watches are made, revealing the surrounding mountainous landscape. It’s this daybreak, asaborake in Japanese, from which the SBGY011 draws inspiration.
SBGY011 has a white dial with a beautiful pattern. Over this shimmering surface floats a heat-blued seconds hand that glides without the faintest shudder thanks to the Spring Drive movement it conceals. The minute and seconds hands are gently bent at their tips, allowing them to closely trace the surface of the dial, while the indexes, hour hand, and minutes hand have been diamond cut to create a stunningly reflective – and highly legible – interface. Though there is no lume on the dial, it remains legible in low light thanks to the hands and indexes.
The slender case is a familiar one to Grand Seiko fans. It’s based on the signature Grand Seiko profile, the 44GS of 1967, which established the Grammar Seiko Style. Its Zaratsu-polished, distortion-free features impart a dynamic quality to the design, another distinctive characteristic of Grand Seiko watchmaking. The compact 9R31 Spring Drive caliber inside keeps the SBGY011 thin and comfortable while providing an aesthetic that is definitively Grand Seiko.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
