Please note that the Grand Seiko Flagship Boutique New York at 540 Madison Avenue will be temporarily closed from March 22 and will reopen in early April.
The SBGA211, otherwise known as the Snowflake, is perhaps one of Grand Seiko's best-known watches. Introduced in Japan in 2005 and globally in 2010, the Snowflake became an immediate hit, beloved for its unique dial that evokes the look of freshly fallen, lightly windswept snow.
This mesmerizing effect gives the dial ample dimensionality and results in a truly unique timepiece. The blued steel second hand moves smoothly in a continuous gliding motion, a feature that is emblematic of Spring Drive, and the blue of the hand contrasts beautifully against the white of the dial.
Powering the watch is Caliber 9R65. It's has a power reserve of 72 hours, which can be tracked via the indicator on the dial by 8 o’clock. The decorated caliber can be enjoyed through the exhibition case back. The case, measuring 41mm in diameter, and the bracelet are made with high-intensity titanium, which is 30% lighter than stainless steel while maintaining a high level of scratch and corrosion resistance.
Crafted by the artisans of the Shinshu Watch Studio in Japan’s Nagano Prefecture, the SBGA211 reflects the natural beauty of its surroundings. The studio sits beneath the Hotaka Mountains, where snow blankets the peaks for months, taking on a light, delicate quality as the wind sweeps across the slopes.
This effect comes to life on the dial, where its brilliant whiteness holds a secret—it isn’t painted but achieved through a special silver plating process that flawlessly replicates the delicate texture of snow. The result is a dial of striking depth and refinement. Above it, the blue-tempered seconds hand glides in a perfect, uninterrupted motion—Spring Drive’s signature expression of time’s continuous and eternal flow.
Zaratsu polishing is an art that takes years to perfect, and applying it to high-intensity titanium—harder than steel—presents an even greater challenge. Grand Seiko meets this challenge with a case that showcases a refined blend of hairline and distortion-free mirror finishes, along with the sharp edges that define the Grand Seiko Style. The result is a timepiece where every interlocking surface plays with light and shadow, enhancing its depth and sophistication.
Spring Drive is a groundbreaking innovation in watchmaking, combining a spring-driven movement with electronic regulation—without batteries or external power. Powered by a mainspring, it generates a small electrical charge to activate a quartz oscillator, achieving exceptional accuracy. As one of the few brands mastering both mechanical and electronic watchmaking, Grand Seiko pairs advanced technology with expert craftsmanship in the 9R Spring Drive movement, ensuring precision and the seamless flow of time.
Free 2-3 Day Shipping
2-Week Returns & Exchanges
Exclusive 6-Year Warranty
Customer Support
Free shipping is 2-3 business days via Fed Ex Signature Required. Orders placed before 2 pm ET are generally processed and shipped on the same business day, and orders placed after 2 pm ship the following business day. Orders are processed Monday – Friday, and orders placed on Holidays will be processed the following business day. Next Day Service can be purchased for $50 and includes Saturday Delivery when applicable. Please see TERMS for more.
Products may be returned to Grand Seiko Boutique Online within 14 days of the delivery date. Option for a return and refund or exchange is possible when the watch is returned in new, unworn condition, with all original contents included in the package. Upon receiving your return, Grand Seiko will verify the condition of the watch. If there are any missing items, damage, or wear found, you may be subject to fees accordingly. Please be sure to remove any jewelry or other watches before trying on the watch to avoid damage. Please do not size the watch if you return it as it will not be considered new. Please contact the Grand Seiko Boutique Online team HERE to initiate a return. Please see the TERMS for more.
Warranty – All Grand Seiko watches come with a 5-year international warranty. Grand Seiko Boutiques and Grand Seiko Boutique Online provide an additional 1-year warranty at no additional charge for a total of 6 years coverage under the limited warranty. Please see the TERMS for more.
Email, Phone, and Live chat info:
Scheduled hours of operation are Mon-Fri 9am-6pm. However, Grand Seiko Boutique teams may be able to assist at other times depending on availability.
Email: boutique.online@grand-seiko.us.com
Phone: 888-300-8463
